How to see competitors' ads on VKontakte

Before spending budget, see which creatives competitors already run and what actually works. Here is how to browse promo posts of any niche on VK.

Which VK ads are publicly visible

Promo posts — records VK itself marks as ads. Their creative, text and public engagement (likes, reposts, views) are open. Competitor targeting, budgets and reach are not available to anyone — services promising that are making it up.

Option 1. By competitor community

Point at a community — we collect its promoted posts for a period: which offers the competitor repeats and which formats they test.

Option 2. By niche keyword

Keyword search collects creatives from different advertisers on the topic — a quick way to see how the niche is sold and to gather references.

Step 3. Pick the working combos

Filters by period, city, media type and minimum likes plus engagement sorting leave the posts audiences actually support. Findings are saved to a base and exported to Excel.